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Which two objects in the media cloud data model hold specific ad sales information withinthe advertising sales management application?
A. adcreative size type B. quote C. contract line item D. media plan placement
Answer: B,D
Explanation: Within the Salesforce Media Cloud data model, specifically in the Advertising
Sales Management application, certain objects hold vital ad sales information:
Quote: This object is pivotal in capturing proposed pricing and terms for
advertising spots. It serves as a formal proposal to potential advertisers, outlining
the costs associated with different ad placements within media content.
Media Plan Placement: This object details the specifics of each ad placement
within a media plan, including its location, duration, and any other relevant criteria. It is crucial for organizing and managing where and how ads will be displayed in
media content.
These objects are integral to managing the ad sales process, from proposing pricing to
detailing the specifics of ad placements.
References:
Salesforce Advertising Sales Management
documentation:https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/mediacloud/
overview/
Question # 2
A customer has the necessary licensed and dependent packeges installed and would liketo install the advertising salesd management (ASM) package. Which step needs to betaken in order to do this?
A. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA)for the target sandbox B. go to the vlocity CMT administrator tab in the production org, search for the ASM app,and select enable. Thenrefreshthe target sandbox C. request a trial org of the ASM package in the salesforce industries media andentertainment process Library.Use thetrial org requested as the source org for the targetsandbox D. find the intalled package of salesforce industries communications, media, and energymanaged package installes of the sandbox instance and enable ASM.
Answer: A
Explanation: To install the Advertising Sales Management (ASM) package, the correct
step is touse a release package installation link from the Salesforce Industries
Success Community. This involves selecting the Industries applications package that is
Generally Available (GA) for installation in the target sandbox environment. This method
ensures that the latest and most stable version of the ASM package is installed, adhering
to Salesforce's best practices for package installation in sandbox environments for testing
and validation before deploying to production.
References:
Salesforce Industries Success Community: Access through Salesforce Help or
Acustomer, who is already using the media cloud advertising sales managementapplication, needs the ability to create and edit templates, while also being able to generatedocuments. Which two managed permissions ets are required for this?
A. dovGenInd CME Designer User B. dovGenInd CME runtime User C. dovGenInd CME digital experience User D. MediaCloudPlus Runtime
Answer: A,B
Explanation: For a customer using the Media Cloud Advertising Sales Management
application who needs to create, edit, and generate templates and documents, the required
managed permission sets areDocGenInd CME Designer User and DocGenInd CME
Runtime User. The Designer User permission set enables users to design and create
document templates, while the Runtime User permission set allows for the generation and
Acustomer wants to know which products have low reception with the customers. However,the publisher is having a hard time analyzing the data because apportunities reflect onlythe sold products, excluding products which were once part of an opportunity but were laterdropped. What should a consultant ensure is included in the design so that sellers canstore and access different version of the proposed media plan and its line items?
A. product schedule functionality B. product mapping to an active price list C. quotes, and ‘Sync to opportunity’ custom button D. a media plan version field in opportunity line item (OLI)
Answer: C
Explanation: To address the challenge of analyzing products with low reception, where
opportunities only reflect sold products and not those dropped from proposals,
incorporatingquotes and a 'Sync to opportunity' custom buttonin the design is
essential. This setup allows sellers to create multiple quotes representing different versions
of the proposed media plan and its line items. Each quote can be synced to the opportunity
as it evolves, ensuring that all proposed products, including those later dropped, are
tracked and analyzed. This approach provides a comprehensive view of customer
reception to all products initially considered, not just the final selections.
References:
Question # 5
Due to internal and external security compliance requiments, a customer need to mask anumber of custom text fields, besides implementing Field Level Security. These field valueshave less than 100 characters in length. However, a select group of users are allowed toview these field values as a part of their daily work. How should a consultant implementsthis?
A. implements salesforce classic encrypting and permission set B. implement salesforce shield platform encryption and configure profiles C. implements field-level security and configure profiles D. implements data classification and masking
Answer: B
Explanation: To mask custom text fields while meeting security compliance requirements
and allowing select users to view the field values, a consultant should implement
Salesforce ShieldPlatform Encryption (B) and configure profiles accordingly. Shield
Platform Encryption provides a higher level of data protection by encrypting sensitive data
at rest without compromising application functionality. By configuring profiles, the
consultant can specify which users or groups have the permission to view the decrypted
field values, ensuring compliance with both internal and external security mandates.
Which tool should a consultant include in the design for a media cloud advertising salesmanagment (ASM) org when looking to enable a company to track campaign performancefrom external servers?
A. third party tools (DOMO, PowerBI, etcc) B. standard salesforce report and dashboard C. CRM analytics D. marketing cloud intelligence
Answer: D
Explanation: To enable a company to track campaign performance from external servers
within a Media Cloud Advertising Sales Management (ASM) org, the consultant should
includeMarketing Cloud Intelligencein the design. Marketing Cloud Intelligence provides
advanced analytics and data integration capabilities, allowing companies to aggregate,
analyze, and visualize data from various sources, including external servers. This tool
enables the tracking of campaign performance across different platforms and media,
offering comprehensive insights into the effectiveness of advertising campaigns.
A media cloud customer is already running advertising sales management (ASM) on an organd wants to upgrade from an older release. What should a consultant do beforemigration?
A. take a backup of any newer ASM components B. Take a backup of any customized or modified older ASM components C. customize or modify the newer ASM components D. activate custom lightning web components and FlexCards
Answer: B
Explanation: Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications.
Taking a backup of any older ASM components that have been customized or modified
ensures that custom functionalities and integrations are preserved during the upgrade
process. This step is essential to avoid data loss and to maintain the integrity of custom
workflows, processes, and configurations that have been tailored to the business's unique
A publisher wants to know which products have low reception with the customers.However, the publisher is having a hard time analyzing the data because opportunitiesreflect only the sold products, excluding products which were once part of an opportunitybut were later dropped. What should a consultant ensure is included in the design so thatsellers can store and access different versions of the proposed media plan and its lineitems?
A. product schedule functionality B. product mapping to an active price list C. quotes, and ‘Sync to opportunity’ custom button D. A media Plan version field in opportunity line item (OLI)
Answer: C
Explanation: To address the challenge of tracking products with low reception, including
those dropped from opportunities, the consultant should ensure that the media planning
design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup
allows sellers to create and manage multiple versions of media plans as quotes, capturing
both selected and deselected products. The 'Sync to Opportunity' functionality facilitates
the transfer of the final selected media plan to the opportunity, ensuring that the sales
process reflects the most up-to-date proposal while retainingthe history of changes for
Which industries CPQ API method needs to be called from the integration procedure thatreturns the pricing information from the out-of-the-box pricing plan?
A. priceCart B. putCartsItems C. postCartsItems D. createCart
Answer: A
Explanation: In the context of Industries CPQ (Configure, Price, Quote), the API method
that needs to be called from the integration procedure to return pricing information from the
out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the
prices of items in a cart based on the defined pricing rules and structures within the CPQ
system. By invoking this method, the integration procedure can retrieve accurate and up-todate
pricing information for the items selected by the customer.
Aconsultant needs to see the performance trend of the ad inventory sold in june of the lastfive years and use this information as input for campaigns next june. Which two optionaladd-on salesforce reporting components can be coupled with media cloud advertising salesmanagement to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
A. ad manager B. CRM analytics C. tableau D. marketing cloud intelligence
Answer: B,C
Explanation: To see the performance trend of ad inventory sold in June over the last five
years and use this information for planning campaigns for the next June, a consultant can
couple Media Cloud Advertising Sales Management with:
CRM Analytics: This tool provides advanced analytics capabilities within the
Salesforce platform, enabling users to gather, analyze, and visualize data for
better decision-making.
Tableau: As a powerful data visualization tool, Tableau can be integrated with
Salesforce to provide detailed and customizable visualizations of historical ad
campaign data, aiding in the analysis and planning process.
These reporting components enable the effective correlation and presentation of historical
data, facilitating informed decision-making at the beginning of the sales cycle.
When a media plan is submitted to the ad servers , there is an error related to missingcreative or a [...] related to a change in the program schedule. How can thi serror ornotification be made visible on media cloud?
A. through campagn analytics report B. through real-time integration to ad server C. through einstein for ad server D. through data present on media cloud’
Answer: B
Explanation: When a media plan is submitted to the ad servers and there's an error
related to missing creative or a notification related to a change in the program schedule,
this information can be made visible on Media Cloud through real-time integration to the ad
server (B). Real-time integration ensures that any errors or updates from the ad server are
immediately reflected in Media Cloud, allowing for prompt action and resolution.
A publisher wants to empower its sales team by embedding analytic dashboards that showthe actual digital delivery performance on the salesforce account page for advertising andagencies. The dashboard will need to be customized to reflect nuances of the publisher’sbusiness. What should a consultant configure or implement to solve for this use case?
A. use integration to build a custom connection to the ad server to bring delivery data intothe ad delivery object and set up a report chart on the account page B. clone one of the flex card included is asm and customize the parameters to display amarketing cloud intelligence dashboard. C. integrate digital delivery sources to big query or snowflake, connect tableau to the datawarehouse, and then set up an e,bedded tableaudashbpard on the account page D. configure the ad delivery connector for crm analytics and set up an embedded crmdahhboard’
Answer: D
Explanation: To provide the sales team with analytic dashboards showing actual digital
delivery performance directly on the Salesforce Account page for advertisers and agencies,
configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This
approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering
customizable dashboards tailored to the publisher's specific business nuances. Embedding
these CRM Analytics dashboards on the Account page ensures that sales teams have
immediate access to relevant performance metrics, enabling informed decision-making and
A company is planning to do an audit and needs a report to determine all the price listchanges that have been configured in all streaming packages configured in media cloud.which set of objects should a consultant access to generate such report?
A. product, price list entry, pricing element B. product, price book, price book entry, price list C. product, pricing plan, pricing plan step, price list D. product, pricing variable, pricing variable binding
Answer: B
Explanation: To audit and determine all the price list changes configured in all streaming
packages in Media Cloud, accessing the Product, Price Book, Price Book Entry, and Price
List objects would be necessary. These objects collectively store information about the
products (streaming packages), their associated price lists, and any changes made to
pricing over time. This structured approach allows for detailed reporting and analysis of
pricing adjustments, ensuring transparency and accountability in pricing
What happens when a required placement is unavailable in the ad server during the checkavailability product with google ad manager?
A. a yellow check mark if partial quantity B. the check availability action returns the availability quantity for manual adjustment C. the check availability action updates the quantity to the available quantity D. a red check mark appears in the availability column
Answer: D
Explanation: When a required placement is unavailable in the ad server during the check
availability process with Google Ad Manager, a red check mark appears in the availability
column (D). This clear visual cue signals to the user that the desired placement is not
available, prompting them to consider alternative placements or adjust their campaign strategy accordingly.References:
A consultant is working on a new implementation of media cloud for a company and isplanning the migration of the data from the legacy solution to media cloud. Whichconsideration should the consultant take into account for a successful migration?
A. consultant should identify the relevant legacy objects and use media cloud media datamodel objects with custom objects if required B. consultant should identify the relevant legacy objects and map them exclusively to thesales cloud data model C. consultant should exclusively extend the media cloud data model standard object tomap the legacy objects D. consultant should identify the relevant legacy objects and create brand new customobjects for all those legacy objects
Answer: A
Explanation: For a successful migration from a legacy solution to Salesforce Media Cloud,
it's important to first identify the relevant legacy data objects and then map them to the
corresponding objects within the Media Cloud data model. This mapping may involve both
standard objects provided by Media Cloud and custom objects that may need to be created
to accommodate specific data or functionality not covered by the standard model. This
approach ensures a seamless transition of data, preserving its integrity and maintaining
continuity of operations. It's also crucial to consider the relationships between objects and
any specific business logic that needs to be replicated or adapted in the new environment.
A company has purchased the media cloud solution and the IT Manager in charge of thedeployment wants to understand the structure of all salesforce objects included in thesolution. What should a Consultant provide in order to meet this request?
A. media cloud object reference B. media cloud data model C. media cloud schema model D. media cloud install packages
Answer: B
Explanation: For an IT Manager looking to understand the structure of all Salesforce
objects included in the Media Cloud solution, providing the Media Cloud data model is the
most appropriate action. The data model will give a comprehensive overview of how the
objects are structured and how they relate to each other within the Media Cloud
environment. This understanding is crucial for planning integrations, customizations, and
for ensuring the solution aligns with the company's business
A consultant is asked to help design a solution which could aid a company is expandingtheir reach into the small and medium business segment. This has traditionally been achallenge for a company in the direct-sales channel because the small and mediumbusiness greatly outnumber the sales team. What should the consultant do in the design toallow for advertisers/Agency to self-service their media plans?
A. leverage the advertising sales management self-care feature so that approvedadvertiser/agency can access an experience cloud portal where they can create and tracktheir media plans B. set up a public user, which anyone can use to create their own media plan, and providetheir company information in the record detail C. build an experience cloud with the customer service template for the advertiser tonavigate the product catalog and configure the products in the site D. set up web-to-lead and have the advertiser/agency submit their media plan through awebsite so the sales team can later take ownership of the record and follow up to finalizethe media plan.
Answer: A
Explanation: To expand reach into the small and medium business segment and enable
self-service for media planning, leveraging the Advertising Sales Management self-care
feature through an Experience Cloud portal is the most effective solution. This approach
allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not
only enhances the customer experience by providing direct control over their media
planning activities but also alleviates the workload on the sales team, making it easier to
A customer has a requirement to allow the operations team to ider quote records in order toperform “create and submit order” action only when the corresponding opportunity hasreached a specific status calles “closed won”. Sales users will remain as the cord owners ofquotes and order for reporting purpose. The organization wide default setting for quoteandorder object is private. How should a consultant solve this requirement with minimalcustomization?
A. configure role hierarchy, such that the operations team is higher than the sales users inthe same hierarchy group B. share order records programmatically using apex whenever opportunity status is “closedwon” C. sales users will use manual sharing in order to share order records once opportunitystatus is “closed won” D. configure a criteria-based sharing rule to share order records once opportunity status is “closed won”
Answer: D
Explanation: To allow the operations team to access quote records and perform the
“create and submit order” action only when the corresponding opportunity status is “Closed
Won”, while maintaining the organization-wide default setting for quote and order objects
as private, acriteria-based sharing ruleshould be configured. This sharing rule can be set
up to share order records with the operations team based on the specific criteria of the
opportunity status reaching “Closed Won”, thus fulfilling the requirement with minimal
When using advertising sales managment (ASM), what are the two reccomended ways tointegrate with google ad manage (GAM) to retrieve information, such as inventorymanagment, or to publish a campaign to GAM?
A. check availability integration procedure B. apex callable interfaces C. dataRaptors on Interface Tables D. Pre-Built orchestration plan
Answer: A,D
Explanation: When integrating Advertising Sales Management (ASM) with Google Ad
Manager (GAM), two recommended ways include using the Check Availability Integration
Procedure (A) and Pre-Built Orchestration Plan (D). The Check Availability Integration
ensures real-time verification of ad inventory against the planned campaigns, preventing
overbooking and optimizing ad space utilization. The Pre-Built Orchestration Plan provides
a structuredworkflow for integrating with GAM, facilitating seamless campaign publishing
and data synchronization between Salesforce and GAM.References:
A digital publisher wants to visualize the connections between the different parties who areinvolved in ad buys, including advertisers, agencies, and teir parent companies. Whichfeature of salesforce industries does media cloud use for this purpose?
A. custom FlexCard B. Relationship Graph C. Custom Lightning Web Component D. Customer Hierarchy
Answer: B
Explanation: Salesforce Industries utilizes the Relationship Graph feature (B) to visualize
connections between different parties involved in ad buys, such as advertisers, agencies,
and their parent companies. The Relationship Graph provides a visual representation of
how these entities are related, making it easier for digital publishers to understand and
manage their interactions with each party. This feature enhances the ability to navigate
complex networks of relationships within the advertising ecosystem.References:
Cloud Kicks has been using media cloud for the last three months and now wants to senddata over to the google ad managment platform. What does a consultant need to create insalesforce to specify the callout URL?
A. connected app B. custom metadata C. auth.Provider D. named credential
Answer: D
Explanation: When integrating Media Cloud with the Google Ad Management platform and
needing to specify the callout URL, a consultant should create a Named Credential (D) in
Salesforce. Named Credentials provide a secure way of storing and referencing
authentication details and endpoint URLs for external services, thereby simplifying the
setup of secure API callouts from Salesforce to external platforms like Google Ad Manager.
A company is planning to adopt media cloud and has requirements around the relationshipbetween clients and their advertising agencies, where they want to capture the role of eachagency so they can identify clearly what is the agency of Record. They also haverequirements to map contacts within the agencies. How should the media cloud data modelbe used to represent these relationships?
A. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them. B. advertisers should be created as accounts, and agencies should be represented by acustom field added to the contact object. Contacts should then be assigned to the accounts C. advertisers and agencies should be created as accounts, with agencies listed as childaccounts to the client accounts, with contacts related to those. D. advertisers and agencies should be created as accounts, and a custom lookup fieldshould be created to represent the client/agency relationship Contacts should be createdunder the accounts.
Answer: A
Explanation: To represent the relationship between clients and their advertising agencies
in Media Cloud, creating both advertisers and agencies as separate accounts, with
contacts under each, is the most structured approach. Utilizing the party model within this
configuration allows for the explicit definition of each agency's role, including the
designation of an agency of record. This setup enables clear identification and
management of relationships between advertisers, their agencies, and individual contacts
within those agencies, providing a comprehensive view of all parties
Cloud kicks is setting up a new instance for media cloud and their sales reps should onlysee opportunities that they have created. When sales managers run reports, they need tosee the data for all the reps that report to them. How should a consultant set this up?
A. set the organization wide default (OWD) for the opportunity object to private. Usesharing rules to share records owned by sales reps that are below the manager in the rolehierarchy B. set the organization wide default for the opportunity object to public. Use apex sharing toensure manager’s can see the records owned by users below them in the role hierarchy. C. set the organization wide default for the opportunity object to public. Filter the reports toshow the records owned by users below them in the role hierarchy. D. set the organization wide default for the opportunity object to private. Set up the rolehierarchy to ensure managers can see the records owned by users below them in the rolehierarchy
Answer: D
Explanation: To set up the visibility of opportunities in Salesforce Media Cloud such that
sales reps only see their opportunities and managers see all opportunities under them, the
organization-wide default (OWD) for the Opportunity object should be set to private (D).
Then, configure the role hierarchy to ensure that managers can see the records owned by
users in their reporting hierarchy. This setup leverages Salesforce's built-in role hierarchy
model, where users at higher levels automatically have visibility into records owned by
users at lower levels in their hierarchy without the need for additional sharing rules.