Marketing Cloud Personalization Accredited Professional (AP-216)
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Exam Code
Marketing-Cloud-Personalization
Exam Name
Marketing Cloud Personalization Accredited Professional (AP-216)
Questions
121 Questions Answers With Explanation
Update Date
04, 29, 2026
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The sitemap provides the functionality that enables IS to identify which three items?
A. Page types B. content zones C. attributes D. campaign E. Templates
Answer: A,B,C
Question # 2
What is the salesforce point of view for end to end flow of data for real-time personalization
within interaction studio? [Check]
A. Data-in, understand, engage, data-out, analyse B. Know, understand, personalise, engage, analyse C. Identify, understand, decide, act, analyse D. Profile, insight, understand, act, analyse
Answer: C
Question # 3
Which campaign type needs to be configured to setup the interaction studio connector for
sales and service clouds?
A. Server-side campaign B. Web campaign C. Mobile campaign D. Email campaign
Answer: A
Question # 4
What would a marketer include if they want to ensure they display recommendations from
more than one category?
A. Variation B. Exclusion C. Ingredient D. Booster
Answer: A
Question # 5
What is the rule criteria that you can use in the segment creation process?
A. Actions B. Social mentions C. Email click throughs D. Dimensions
Answer: A
Question # 6
What are the two main functions of the Event API? (select 2)
A. Capture user attributes and actions B. Process GDPR data or deletion requests C. Return campaign responses D. Bulk load external campaign data
Answer: A,C
Question # 7
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
A. Immediately B. Every 15 minutes C. Hourly D. Daily
Answer: B
Question # 8
How are anonymous visitors tracked?
A. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie C. The customer must assign a unique alphanumeric identifier using a first-party cookie D. The browser assigns a 3rd party cookie
Answer: A
Question # 9
What are two ways to populate the interaction studio catalog? [check]
A. ETL Feed B. Third-party integration C. Web sdk D. Email pixel
Answer: A,C
Question # 10
Which ingredient shows a vistor products or content based on a "people like me"
algorithm?
A. Similar Items B. Trending C. Collaborative Filtering D. Co Browser
Answer: C
Question # 11
What are two types that real time interaction management helps marketers to personalize
the customer
A. Data Aggregation B. Data Storage C. Next best Action D. Orchestration
Answer: C,D
Question # 12
What are three areas a business user can apply custom catalog dimensions?
A. Template filtering B. Segmentation C. Reporting D. Recipe exclusions and boosting E. Campaign targeting
Answer: C,D,E
Question # 13
Which two components does a user need to configure in IS to display Einstein product
recommendation vis IS connection for sales and service cloud?
A. Einstein recipes B. Catalog items C. Promotion D. Einstein Decision
Answer: D
Question # 14
Which role would the admin assign a user if they need to view everything in interaction
studio and create, update, publish and delete campaigns and recipes?
A. Viewer B. Campaign editor C. Editor D. Campaign author
Answer: B
Question # 15
Where can a developer access pre-built Global Templates?
A. View List Template option in the Launcher B. From the Templates list when building a campaign C. From code examples in developer docs D. Templates menu under the web Campaign menu in the U
Answer: D
Question # 16
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would
they choose?
A. The option to include built-in fields on a segment export B. The option to exclude anonymous fields on a segment export C. The option to include all custom fields on a segment export D. The option to send segment date to Marketing Cloud
Answer: C
Question # 17
What two features of interaction studio can be used in an open-time email campaign?
A. Promotion B. Attribute C. Survey D. Recipe
Answer: A,D
Question # 18
What three things does a developer code in web template?
A. Campaign qualification rules B. HTML and CSS for controlling appearance C. Client side instructions for rendering D. Set the control group percentage E. Defining what can be configured in a campaign
Answer: B,C
Question # 19
Which two successs metrics can a company achieve with IS their web channel?
A. Increase in first time visitor B. Increase in conversion rate C. Increase in organic search ranking D. Increase in revenue
Answer: B,C
Question # 20
What is the unified customer profile?
A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company C. A unified view of all customer activity across, websites, web applications, mobile store, call center D. A profile view for administrators to see activity across all of the customer touch points
Answer: A
Question # 21
Event API requests are made using what two content types (select 2)?
A. CSV B. XML C. Form URL encoded D. JSON
Answer: C,D
Question # 22
Which ingredient shows a visitor products or content based on a ‘people like me’
algorithm?
A. Similar Items B. Trending C. Co-Browse D. Collaborative Filtering
Answer: D
Question # 23
When using B2B Detect, which two options are valid account origins?
A. IP address B. Time of day C. Customer date of birth D. Account Domain
Answer: A,D
Question # 24
In the user interface what is the visual representation of the data about a single visitor
including preference?
A. Unified view of customer B. unified customer profile C. Single source of truth D. Single view of customer
Answer: B
Question # 25
How does IS define web template?
A. A repeatable framework used to create a web campaign B. A google Chrome Extension C. The events and behavior of what will be captured on the websites D. An area on your site that a developer has configured.
Answer: A
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