Salesforce Marketing-Cloud-Email-Specialist Exam Dumps

Salesforce Certified Marketing Cloud Email Specialist (MC-202)

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Exam Code	Marketing-Cloud-Email-Specialist
Exam Name	Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Questions	159 Questions Answers With Explanation
Update Date	04, 29, 2026
Price	Was : $90 Today : $50 Was : $108 Today : $60 Was : $126 Today : $70

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Demo Questions

Question # 1

What is an Automation Studio activity? (Choose 3)

A. Wait Activity 
B. Send Email 
C. Triggered Send 
D. Transfer File Activity 
E. A/B Test Send Activity 

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Question # 2

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to emailmarketing to start creating and deploying the company's monthly campaigns. NTO wants toensure no mistakes are made.Which two elements of the send canbe reviewed with Approvals? Choose 2 answers

A. Hyperlinks 
B. Subject Line 
C. From Name 
D. Send Count 

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Question # 3

NTO completed a data review process and discovered their data extension folders containhundreds of filtered data extensions which are never used. What tool could NTO use toalleviate the number of filtered audiences that are created for sending?

A. Filter Activity 
B. Data Filter 
C. SQL Query 
D. Filtered Group 

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Question # 4

Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. Whatfeature would allow for easy segmentation?

A. AMPscript 
B. Measures 
C. Query Activities 
D. Data Filters 

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Question # 5

A retailer has been gathering emailaddresses in-store by asking customers to enter theiremail addresses at checkout to receive promotional emails. Upon sending to theseaddresses, many bounce because they are not valid. The marketing team would like toimplement an acquisition strategy toaddress this.Which strategy should be used?

A. Website Signups 
B. List Detective 
C. Single Opt-In 
D. Double Opt-In 

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Question # 6

As part of a weekly email automation, a client needs to segment data in a Data Extension.Which activity is designed toaddress this scenario?

A. Import Activity 
B. File Transfer Activity 
C. Group Refresh 
D. Query Activity 

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Question # 7

Select three true statementsabout Content Detective?

A. Scans subject line and email body for spam triggers 
B. Will remove invalid email address 
C. Does not scan HTML code 
D. Offers resolutions 

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Question # 8

Northern Trail Outfitters' marketing team includes the nearest store tocustomers in thetemplate of its emails. This data extension only needs to be updated when storeinformation changes, such as when a new store opens or a store closes.How can this be achieved?

A. Create an automation to begin when Information changes on astore object using aworkflow rule. 
B. Create a scheduled automation to import the file on a recurring basis with store information. 
C. Create a file drop automation to import the file when placed on the specified directory onthe Enhanced FTP. 
D. Createa file drop automation to initiate when the store's data extension is updated viaimport. 

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Question # 9

Which method of storing subscriberinformation allows a marketer to easily create differentsubscriptions that subscribers can opt into from the default Subscription Center?

A. Lists and Data Extensions 
B. Active Audiences 
C. Lists 
D. Data Extensions 

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Question # 10

Which is a benefit of Quick Send?

A. Quickly approve Campaign Members for sending. 
B. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts. 
C. Quickly send multi-message campaigns to leads, contacts, or person accounts. 
D. Quickly send Salesforce emails to leads, contacts, or person accounts. 

Show Answer

Question # 11

A marketer is preparing an email for sending and completing quality assurance checks.Which testing feature mirrorslogic used by spam filters to identify words, phrases, andpatterns that are likely triggers, allowing marketers to make changes that will improvedeliverability?

A. Spam Check 
B. Validate 
C. Content Detective 
D. Subscriber Preview 

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Question # 12

A marketing manager is reporting on the degree of customer engagement with thecompany's email. Which metric can be used?

A. Click Through Rates 
B. List Growth Rates 
C. Influenced Revenue 
D. Bounce Rate 

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Question # 13

What is a Master Unsubscribe?

A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link 
B. When a subscriber unsubscribes from all emails sent from the Salesforce MarketingCloud 
C. When a subscriber unsubscribes from a list in the Subscription Center 
D. When a subscriber unsubscribes from all emails sent from an account 

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Question # 14

What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-ClickUnsubscribe" link in an email? (Choose 2)

A. Thesubscriber is unsubscribed from the publication list applied to the send 
B. The subscriber is added to the enterprise global unsubscribe list 
C. The subscriber is deleted completely from the sending account 
D. The subscriber is removed from the List used for the Send 

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Question # 15

Northern TrailOutfitters wants to create a dynamic welcome series to make each emailmore relevant to its subscribers. The second email in the series should send customersdown a predetermined path based on click activity within the first email. Which JourneyBuilder activity should be used?

A. Engagement Split 
B. Filter Activity 
C. Decision Split 
D. Random Split 

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Question # 16

Which variable can be tested using the A/B testingtool? (Choose 3)

A. Email content 
B. Pre-header 
C. IP Address 
D. From Name 
E. ISP 

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Question # 17

EXAM Question on templates where there are no technical resources to build responsiveweb techniques:Explain how to create an email using responsive web techniques, and it's required torender on Mobile. (Choose 2)

A. Standard Template with Content boxes 
B. Mobile Design Template with Content Boxes 
C. Mobile Design template 
D. HTML Paste
E. HTML Paste template with Content Boxes 

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Question # 18

Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails toindicate where clicks occurred, even if the same URLis used multiple times within a send. Amarketing employee has been asked to pull the email addresses of all customers whoclicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.Where can the marketer most easily find thisinformation?

A. Tracking Job Links tab > URL ID 
B. Tracking Click Activity tab > Email Overlay View 
C. Tracking Overviewtab > Clicks 
D. Tracking Click Activity tab > Link View 

Show Answer

Question # 19

The marketing teamwould like to refresh a filtered data extension on a recurring basis, byusing a data filter named "Pref1-Tech" How can this process be automated?

A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the FilterActivity to anAutomation 
B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, andthen add the Filtered Data Extension Activity to an Automation 
C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Techdatafilter 
D. Add the Pref1-Tech Data Filter to an Automation 

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Question # 20

When the number of subscribers exceeds one million records, whichdata model ispreferred?

A. Lists 
B. Data Extensions 
C. Data Filters 
D. Groups 

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Question # 21

A marketer wants website visitors to have the option to subscribe to specific publicationsand make updates to their profile. Which tool would the marketer use in this scenario?

A. Subscriber Group 
B. Send Log 
C. Data Filter 
D. Web Collect 

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Question # 22

Northern Trail Outfitters wants to display different content areas based on the subscriberdataWhich two features can be used to accomplish this? (Choose two.)

A. Personalization Strings 
B. Profile Mappin 
C. AMPscript 
D. Dynamic Content 

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Question # 23

A bank wants to send a series of emails to customers who open a new savings account.The first email is sent immediately after the account is opened to confirm the action.Thesecond email is sent one day after the account is opened. The third email is sent five daysafter the account is opened only if the customer has not made a new deposit. The finalemail is sent ten days after the account has been opened and the customerstill has notmade a deposit, or eight days after the customer opened the account and made a deposit,but has not opened any emails. The data is stored in two data extensions. The bank hastwo versions of each email: English and Spanish. The bank wants toautomate sending theemails. Which process could the bank use?

A. Use Query Activities 
B. Use Drag and Drop Segmentation to create data filters 
C. Create a data relationship and a Measure, use Drag and Drop Segmentation to createdata filters, and useFilter activities 
D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities 

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Question # 24

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studioto send emails.What are three benefits of using Journey Builder?Choose 3 answers

A. Criteria setting to segment contacts based on behavior using SQL. 
B. Extracting data from an Audience data extension for analysis. 
C. Updating or creating Salesforce CRM objects or records. 
D. A/B/N testing as part of the workflow to conduct timing and creative tests. 
E. Goal setting to have thesystem listen to see if users met the goal. 

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Question # 25

Which statement regarding editing an email template is true? (Choose 2) ***** 

A. Updating an email to reflect changes made in its template can be done in the emailproperties 
B. Changes to a template cannot be made once it is saved in the application 
C. Changes to a template are automatically inherited in emails built from that template 
D. A template does not automatically affect emails created from that template 

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