Salesforce Marketing-Cloud-Consultant Exam Dumps

A university plans to use Journey Builder to improve their 1:1 marketing to potentialstudents, current students, and alumni. The university currently has student data in SalesCloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.Which two actions should be consultant recommend? Choose 2 answers

Northern Trail Outfitters wants to include a 'view online' link in an email template to enableusers to view a web page version of the email.Which personalization string should they include as the href attribute in the link?

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customerrequires that integrated users only have access to Sales Cloud data visible to them in theirSalesforce account.How would the consultant ensure that this requirement is met?

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-salesystem in order in email purchase receipt to its customers. The point-of-sale data will needto be transformed to be received by the Marketing Cloud triggered send API.What extension product should be used to accomplish this integration?

A customer needs to import data from an SFTP site. The customer wants to:* Segment the contents of the file and then send emails.* Transfer the file to the SFTP site at various times daily.* Send to data extensions.Which workflow should meet these requirements?

A retail company needs to create journeys that will target subscribers based on websitebehavior. They have identified three separate groups:* Customer who searched for an item on their website* Customers who abandoned a cart on their website* Customers who made a purchase on their websiteWhich three questions should the consultant ask in order to design the data structure tothis solution?Choose 3 answers:

Subscribers are collected on a customer's website whose subscription database of recordis Salesforce Marketing Cloud. The customer sends up to 5 emails per week based onsubscriber activity.The list is:* Compiled in a database in the website Content Management System (CMS).* Imported into Marketing Cloud nightly at 11 p.m.What action should be taken if a third party is sending a message for the customer outsideof the Marketing Cloud?

A customer wants to automate the send of a monthly promotional email. The customer willupload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15thday of each month, expecting the email to be deployed upon completion of the importactivity. However, if the 15th of the month falls on a Saturday or Sunday, the customer willprovide the file on the Friday prior to the 15th and expect the promotional email to be senton that Friday.Which method should be used to automate their monthly promotional email?

Northern Trail Outfitters has recently configured MobileConnect and wants to performsingle send-outs from within MobileConnect using data extensions that containautomatically refreshed segments.Which two fields would need to be added to enable these data extensions for sending?(Choose 2 answers)

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automationtools to a single global Marketing Cloud instance to leverage its multi-channels abilities aswell as native Salesforce Connector to their global Sales Cloud instance.Which three factors Should be considered before finalizing the number of business unitthey need to purchase? (Choose 3 answers)

What are two ways Contact builder can alter the data in Data Extensions

What is the skill set you need to build emails with dynamic content?

What statements are correct regarding Attribute Groups?Choose 2 answers

what storage model should be used if a subscriber has more than one value for anattribute?

Northern Trail Outfitters has several business units (BU) and each BU uses specific dataextensions, like Product Information.How Should they configure these data sources?

A customer is interested in designing a solution to ensure that subscribers only receivecategories of emails that they want to receive. The built-in subscription center will be usedas part of the solution.Which feature should be utilised to make this happen?

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided toadopt Journey Builder to help with the execution of their marketing programs. NTO doesnot want to duplicate efforts within the platform and has asked if they could stop usingAutomation Studio Entirely.Which three tasks would a consultant suggest for using Journey Builder instead ofAutomation Studio?

Northern Trail Outfitters received an email about reaching API limits within Salesforce andthey think this is caused by the integrated Marketing Cloud account.Which two types of API calls are counted against the rolling 24-hour limit?

Northern Trail Outfitters has a customer login page on their website and wants to useMarketing Cloud to send an email to customers who need to reset their password. Theemail needs to be sent as quickly as possible. Their web server should receive anotification when the email is sent.Which solution should they use?

A customer has three data extensions that need to be added to Contact Builder* Customers contains customer information* Orders contains order information* Products contains product informationHow should these data extensions be linked within an Attribute Group? Choose 2

A retail company does business in both the United States and Canada. They have a loyaltyprogram in which a customer can enroll. The company will provide a pre-segmentedcustomer file, per campaign, which has a “Version” data field indicating the type of emailthe customer is to receive.Which two questions should be asked to determine a data/segmentation strategy?Choose 2 answers

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metricsfor an upcoming quarterly company meeting. These metrics need to be reported per emailcampaign for each of NTO's Business Units:* Number of Sends* Delivery Rate* Overall Bounce Rate* Block Bounce Rate* Open Rate* Click Rate* Complaint Rate* Unsubscribe RateWhich email report should NTO's Marketing Analyst pull from Marketing Cloud to get thisinformation?

A customer wants to display a subscriber's first name and the date of send in its monthlynewsletter, subscriber first name data is stored in data extension that won't be used in thesend definition.Which option should be in this scenario?

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. andneeds an alert if the file is NOT present on time. The file needs to be:*Imported iota a staging data extension.*Separated into two different data extensions.Which automation should meet these requirements?

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-drivenlifecycle marketing programs. This includes personalized interactions with customers withthe goal of increasing purchase frequency.What two pieces of information would help NTO achieve this objective?Choose 2 answers: