Salesforce Interaction StudioAccredited Professional Exam (SU24)
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Exam Code
Interaction-Studio-Accredited-Professional
Exam Name
Salesforce Interaction StudioAccredited Professional Exam (SU24)
Questions
73 Questions Answers With Explanation
Update Date
04, 29, 2026
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A. Every Day B. Every 15 Seconds C. Every 30 Minutes D. Every hour
Answer: A
Question # 2
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging
& journeys or pardot?
A. ProductETL B. Transaction ETL C. Manual segment ETL D. External email campaign events ETL
Answer: D
Question # 3
A business user created a segment to track everyone that has looked at the homepage
today. How long does it take for a web visitor to join the ….. After viewing the homepage?
A. Immediate
Answer: A
Question # 4
Which entry source event type needs to be configured for a journey to be used in the
segment join to journey builder feature?
A. Audience B. Salesforce data C. API D. Date based
Answer: C
Question # 5
What are IS machine learning powered algorithms called?
A. Machine Learning Tools B. Einstein Recipe C. Einstein Decisions D. Data Science Workbends
Answer: B
Question # 6
A brand is testing three campaigns, each one with a control experience. Which segment
type
can the brand setup to make sure the same group always gets the control experience?
A. Third party segment B. Control group segment C. A/B test segment D. Location-based segment
Answer: B
Question # 7
What are three areas a business user can apply custom catalog dimensions?
A. Template filtering B. Segmentation C. Reporting D. Recipe exclusions and boosting E. Campaign targeting
Answer: C,D,E
Question # 8
What is the best practice naming convention for attributes?
A. UpperCamelCase B. Lower_snake_case C. Upper_snake_case D. lowerCamelCase
Answer: A
Question # 9
Which campaign type needs to be configured to setup the interaction studio connector for
sales and service clouds?
A. Server-side campaign B. Web campaign C. Mobile campaign D. Email campaign
Answer: A
Question # 10
Which two items can be included in the total engagement score calculation?
A. Identity merge date B. Visits C. Actions D. Time of Day
Answer: B,C
Question # 11
The sitemap provides the functionality that enables IS to identify which three items?
A. Page types B. content zones C. attributes D. campaign E. Templates
Answer: A,B,C
Question # 12
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does
IS unify anonymous identifies?
A. IS uses probability matching to determine if two or more profiles represent for user identity B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify D. IS users third party software to match anonymous and knows identifies
Answer: D
Question # 13
ETL feeds must follow explicit specifications and requires which type of file format?
A. CSV B. JSON C. Binary D. TextDocs
Answer: A
Question # 14
What can you learn from segment compare on the segment detail tab?
A. To understand view time purchases attributes revenue by category B. To compare users, engagement activity and other actions across segments displayed C. To view individual users that are part of the segment D. To understand what campaign use the segment for targeting
Answer: B
Question # 15
Event API requests are made using what two content types (select 2)?
A. CSV B. XML C. Form URL encoded D. JSON
Answer: C,D
Question # 16
Which three components of a recipe are optional when configuring a new algorithm?
A. Decisions B. Ingredients C. Variation D. Boosters E. Exclusions
Answer: C,D,E
Question # 17
What are thetwo competitive advantages of interaction studio? [check]
A. Monitors active time spent and true engagement B. Integrated content management system C. Managers Consent D. True Real-Time Decisioning
Answer: A,D
Question # 18
How doesinteraction studio deliver technical value to marketers? [Check]
A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C B. By listening to customer signals, understanding customer intent, and acting accordingly C. By providing a platform to manage, schedule, create and monitor content D. By providing a cloud-based application designed to help salespeople sell smarter and faster
Answer: B
Question # 19
How often does interaction studio pollthe sftp for new files for ingestion?
A. Immediately B. Hourly C. Daily D. Every 15 minutes
Answer: D
Question # 20
Which data feed integrates external system data into a user’s profile levargaing identity
attributes?
A. Identity feed B. Catalog Feed C. Interaction feed D. User Feed
Answer: D
Question # 21
Which user attribute data types are supported in the identity system?
A. String and integer B. Multistring C. String D. String and Multistring
Answer: C
Question # 22
Which three components of a server side campaign can be defined by a business user?
A. Campaign rendering B. Campaign responses C. Promoted content D. Experience rules E. User attributes
Answer: C,D,E
Question # 23
What two features of interaction studio can be used in an open-time email campaign?
A. Promotion B. Attribute C. Survey D. Recipe
Answer: A,D
Question # 24
What are the two main functions of the Event API? (select 2)
A. Capture user attributes and actions B. Process GDPR data or deletion requests C. Return campaign responses D. Bulk load externalcampaign data
Answer: A,C
Question # 25
What is themaximum number of user attributes you can setup per dataset?
A. 100 B. 50 C. 250 D. 500
Answer: A
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