Salesforce Customer Data Platform (CDP) Exam (SU24)
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Exam Code
Customer-Data-Platform
Exam Name
Salesforce Customer Data Platform (CDP) Exam (SU24)
Questions
196 Questions Answers With Explanation
Update Date
04, 26, 2026
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A developer wants to create a segment for a birthday campaign which is refreshed every
day
and activateD. Which operator should he use?
A. Is Birthday B. Is This Year C. Is Anniversary Of D. Is Between
Answer: C
Question # 2
Where do calculated insights appear in the segmentation attribute library?
A. They always appear in Direct Attributes B. They always appear in Related Attributes C. They appear under the objects that were used to create them D. They appear under Profile type objects
Answer: C
Question # 3
Which Steps should an administrator take if a successfully configured cloud storage data
stream fails to refresh with a NO FILE FOUND error message ?
A. Check if the file exists in S3 bucket B. Check permissions are configured for the CDP user C. Check permissions are configured for the S3 user D. Check if cloud storage data source is enabled in cdp set up
Answer: A,B
Question # 4
Which types of datacan be ingested from Interaction studio?
A. Sales data B. Segment membership C. Behavioral Events D. User profile
Answer: C,D
Question # 5
What Salesforce CDP API enables simultaneous retrieve of customer profile along with
their calculated insights?
A. Profile API B. Query API C. Calculated Insights API (Doubt) D. Metadata API
Answer: C
Question # 6
What role in a company was Salesforce CDP designed for?
A. Developer B. Marketer C. Salesperson D. Data Analyst
Answer: B
Question # 7
Which CDP objects are available as tables via the Tableau connector to discover new
insights about customers?
A. Calculated insights B. Data Model Objects C. All Objects D. Unified Profile
Answer: C
Question # 8
In Salesforce CRM, the customer has a custom ‘Customer_Email__c’ object related to
standard ‘Contact’ object. Which CDP data model object do you map it to?
A. Contact B. Custom ‘Customer_Email’ object C. Contact Point Email D. Individual
Answer: C
Question # 9
Which two features can be used to validate the data in the unified profile object? [Answer
need confirmation]
A. Query API B. Data Explorer C. Segmentation D. Identity Reconciliation
Answer: B,D
Question # 10
How many Metrics can be present in 1 segment container?
A. 1 B. 5 C. 10 D. 100
Answer: A
Question # 11
Which operator can be used to find individuals whose loyalty is gold, platinum or
higher?
A. Is In B. Is between C. Is less than or equal to D. Is greater than
Answer: A
Question # 12
What data model object category can a marketer create segments on?
A. Unified Individual Only B. Engagement C. Profile D. Other
Answer: C
Question # 13
A purchase order number is specified as text field typE. What value will segmenting
onPurchase order
number | is equal to | 0122 return?
A. Purchase order number 122 B. Purchase order number 0122 C. Purchase order number 0122 and 122 D. Purchase order number NULL
Answer: B
Question # 14
How can a marketer change attribute names to match personalization in an Activation
Target?
A. Update field names in data model B. Set preferred attribute names when configuring activation target C. Update attributes names in the data stream configuration D. Set preferred attribute names when configuring activation
Answer: D
Question # 15
What does the source sequence reconciliation rule do in Identity Resolution?
A. Source data from disparate systems across the enterprise. B. Reconcile data by data that’s most frequent across records. C. Sort data sources in order of most to least preferred for inclusion in Unified Profile. D. Includes data from sources where the data is alphanumerically sequenced.
Answer: C
Question # 16
Which two files are activated to Cloud file storage to publish segment?
A. A file that containssecurity credential B. A file that contains the segment defination C. A file that contains the segment members with additional attributes D. A file that contains calculated insights
Answer: B,C
Question # 17
How do the Data streams that use the Marketing Cloud Connector refresh data?
A. Manually refreshed by CDP Admin B. Marketing Cloud’s Automation Studio handles this process. C. APIs are used for refresh D. None of the above
Answer: B
Question # 18
Which datatype is not supported in Salesforce CDP?
A. Date B. Boolean C. Text D. Number
Answer: B
Question # 19
What are the two steps of data ingestion in Salesforce CDP?
A. Map ingested data to existing ingested data objects. B. Map ingested data to data model with consistent semantics. C. Preserve data persource schema with ingestion to data lake. D. Establish a connection with the source data via REST API
Answer: B,C
Question # 20
Which data bundle sources are available out ofthe box to create Data Streams from
Marketing
Cloud?
A. Email only B. Email and MobileConnect C. Email, MobileConnect and MobilePush D. Email, MobileConnect, MobilePush and GroupConnect
Answer: C
Question # 21
How is Restriction of Processing request handled in segmentation?
A. Restricts data processing on all entities B. Restricts data processing while saving the segment C. Restricts data processing for individual and unified individual profile D. Restricts data processing during activation
Answer: C
Question # 22
A marketer needs to create several segments with similar filter criteria for multiple brands.
How can marketer create these segments as efficiently as possible?
A. Use and attribute filter feature in activation B. Create a segment and clone via API for each brand C. Create a reusable container block with common criteria D. Create a segment and copy for each brand.
Answer: D
Question # 23
What are the two benefits of Calculate Insights compared to Segment criteria?
A. It creates simple logic on row-based operations B. It creates reusable contents C. Marketer friendly drag and drop interface D. It performs complex queries on multiple objects
Answer: B,D
Question # 24
Which Salesforce CDP use case merges customer information from various systems to
create a singleId, a single record for a customer?
A. Audience Segmentation B. Consent Management C. Data Unification D. Identity Resolution
Answer: D
Question # 25
How many Salesforce orgs can an administrator connect to Salesforce CDP?
A. 1 B. 2 C. 10 D. No hard limit
Answer: D Explanation:
Feedback That Matters: Reviews of Our Salesforce Customer-Data-Platform Dumps
Ariella WoodApr 28, 2026
The Customer Data Platform exam was a great mix of technical and marketing topics. MyCertsHub’s practice questions helped me grasp tricky concepts like identity resolution and real-time segmentation. Passed with 87%!
Julianna BriggsApr 27, 2026
Scored 90% on the CDP certification! MyCertsHub's practice tests made all the difference; their questions were super close to the actual exam structure.
Arthur RobertsonApr 27, 2026
As a product manager, I took the Customer Data Platform cert to better understand unified customer profiles. MyCertsHub helped simplify complex data flow topics, especially consent and governance rules.
Sebastian KaiserApr 26, 2026
Certification as a CDP was surprisingly useful. MyCertsHub provided the exact type of scenario-based prep I needed. From data unification to activation strategies, I felt ready and confident on exam day.