Salesforce Customer-Data-Platform dumps

Salesforce Customer-Data-Platform Exam Dumps

Salesforce Customer Data Platform (CDP) Exam (SU24)
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Exam Code Customer-Data-Platform
Exam Name Salesforce Customer Data Platform (CDP) Exam (SU24)
Questions 196 Questions Answers With Explanation
Update Date 04, 26, 2026
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Salesforce Customer-Data-Platform Sample Question Answers

Question # 1

A developer wants to create a segment for a birthday campaign which is refreshed every day and activateD. Which operator should he use? 

A. Is Birthday 
B. Is This Year 
C. Is Anniversary Of 
D. Is Between 



Question # 2

Where do calculated insights appear in the segmentation attribute library? 

A. They always appear in Direct Attributes 
B. They always appear in Related Attributes 
C. They appear under the objects that were used to create them 
D. They appear under Profile type objects 



Question # 3

Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message ? 

A. Check if the file exists in S3 bucket 
B. Check permissions are configured for the CDP user 
C. Check permissions are configured for the S3 user 
D. Check if cloud storage data source is enabled in cdp set up 



Question # 4

Which types of datacan be ingested from Interaction studio?

 A. Sales data 
B. Segment membership 
C. Behavioral Events 
D. User profile 



Question # 5

What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights? 

A. Profile API 
B. Query API 
C. Calculated Insights API (Doubt) 
D. Metadata API 



Question # 6

What role in a company was Salesforce CDP designed for?

 A. Developer 
B. Marketer 
C. Salesperson 
D. Data Analyst 



Question # 7

Which CDP objects are available as tables via the Tableau connector to discover new insights about customers? 

A. Calculated insights 
B. Data Model Objects 
C. All Objects 
D. Unified Profile 



Question # 8

In Salesforce CRM, the customer has a custom ‘Customer_Email__c’ object related to standard ‘Contact’ object. Which CDP data model object do you map it to? 

A. Contact 
B. Custom ‘Customer_Email’ object 
C. Contact Point Email 
D. Individual 



Question # 9

Which two features can be used to validate the data in the unified profile object? [Answer need confirmation] 

A. Query API 
B. Data Explorer 
C. Segmentation 
D. Identity Reconciliation 



Question # 10

How many Metrics can be present in 1 segment container? 

A. 1 
B. 5 
C. 10 
D. 100 



Question # 11

Which operator can be used to find individuals whose loyalty is gold, platinum or higher? 

A. Is In 
B. Is between
 C. Is less than or equal to 
D. Is greater than 



Question # 12

What data model object category can a marketer create segments on? 

A. Unified Individual Only 
B. Engagement 
C. Profile
 D. Other 



Question # 13

A purchase order number is specified as text field typE. What value will segmenting onPurchase order number | is equal to | 0122 return? 

A. Purchase order number 122
B. Purchase order number 0122
 C. Purchase order number 0122 and 122 
D. Purchase order number NULL 



Question # 14

How can a marketer change attribute names to match personalization in an Activation Target? 

A. Update field names in data model 
B. Set preferred attribute names when configuring activation target 
C. Update attributes names in the data stream configuration 
D. Set preferred attribute names when configuring activation 



Question # 15

What does the source sequence reconciliation rule do in Identity Resolution? 

A. Source data from disparate systems across the enterprise. 
B. Reconcile data by data that’s most frequent across records. 
C. Sort data sources in order of most to least preferred for inclusion in Unified Profile. 
D. Includes data from sources where the data is alphanumerically sequenced. 



Question # 16

Which two files are activated to Cloud file storage to publish segment? 

A. A file that containssecurity credential 
B. A file that contains the segment defination 
C. A file that contains the segment members with additional attributes 
D. A file that contains calculated insights 



Question # 17

How do the Data streams that use the Marketing Cloud Connector refresh data? 

A. Manually refreshed by CDP Admin 
B. Marketing Cloud’s Automation Studio handles this process. 
C. APIs are used for refresh 
D. None of the above 



Question # 18

Which datatype is not supported in Salesforce CDP? 

A. Date 
B. Boolean 
C. Text 
D. Number 



Question # 19

What are the two steps of data ingestion in Salesforce CDP? 

A. Map ingested data to existing ingested data objects. 
B. Map ingested data to data model with consistent semantics. 
C. Preserve data persource schema with ingestion to data lake. 
D. Establish a connection with the source data via REST API 



Question # 20

Which data bundle sources are available out ofthe box to create Data Streams from Marketing Cloud?

 A. Email only 
B. Email and MobileConnect 
C. Email, MobileConnect and MobilePush 
D. Email, MobileConnect, MobilePush and GroupConnect



Question # 21

How is Restriction of Processing request handled in segmentation? 

A. Restricts data processing on all entities 
B. Restricts data processing while saving the segment 
C. Restricts data processing for individual and unified individual profile 
D. Restricts data processing during activation 



Question # 22

A marketer needs to create several segments with similar filter criteria for multiple brands. How can marketer create these segments as efficiently as possible? 

A. Use and attribute filter feature in activation 
B. Create a segment and clone via API for each brand 
C. Create a reusable container block with common criteria 
D. Create a segment and copy for each brand. 



Question # 23

What are the two benefits of Calculate Insights compared to Segment criteria? 

A. It creates simple logic on row-based operations 
B. It creates reusable contents
C. Marketer friendly drag and drop interface 
D. It performs complex queries on multiple objects 



Question # 24

Which Salesforce CDP use case merges customer information from various systems to create a singleId, a single record for a customer?

A. Audience Segmentation
B. Consent Management
C. Data Unification
D. Identity Resolution 



Question # 25

How many Salesforce orgs can an administrator connect to Salesforce CDP? 

A. 1 
B. 2 
C. 10 
D. No hard limit 



Feedback That Matters: Reviews of Our Salesforce Customer-Data-Platform Dumps

    Ariella Wood         Apr 28, 2026

The Customer Data Platform exam was a great mix of technical and marketing topics. MyCertsHub’s practice questions helped me grasp tricky concepts like identity resolution and real-time segmentation. Passed with 87%!

    Julianna Briggs         Apr 27, 2026

Scored 90% on the CDP certification! MyCertsHub's practice tests made all the difference; their questions were super close to the actual exam structure.

    Arthur Robertson         Apr 27, 2026

As a product manager, I took the Customer Data Platform cert to better understand unified customer profiles. MyCertsHub helped simplify complex data flow topics, especially consent and governance rules.

    Sebastian Kaiser         Apr 26, 2026

Certification as a CDP was surprisingly useful. MyCertsHub provided the exact type of scenario-based prep I needed. From data unification to activation strategies, I felt ready and confident on exam day.


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